Senior Performance Marketing Manager
 
Location: Brisbane (Hybrid)
Role Type: Full-time
 
The Opportunity
We're looking for a Senior Performance Marketing Manager to play a critical role in driving lead generation and revenue growth within a highly competitive, sales-oriented environment.
This role is ideal for a senior performance specialist who enjoys working at the intersection of data, commercial outcomes, and optimisation. You won't be managing people directly, but you will act as a technical and strategic leader, influencing best practice, lifting capability across the team, and setting the standard for performance excellence.
If you thrive in fast-paced environments where results matter, enjoy working with complex datasets, and are motivated by impact and accountability, this role will suit you well.
 
 
What You'll Be Doing

• Own performance outcomes across paid search and other performance channels, delivering lead volume and revenue targets within agreed margin thresholds
• Define and evolve SEM strategy, including bidding frameworks, channel roadmaps, and measurement plans
• Execute and optimise accounts using best-practice structures, naming conventions, and tagging
• Translate performance data into insight, delivering clear reporting and commentary to marketing and commercial stakeholders
• Build and maintain dashboards to support real-time performance monitoring and decision-making
• Develop forecasting and bidding models, including CLV, incrementality testing, and attribution methodologies
• Create automation and scripts to improve efficiency, pacing, hygiene, and creative rotation
• Ensure best-in-class measurement, including accurate tracking, consent compliance, and data integrity
• Document frameworks and processes to support onboarding and lift broader team capability
• Mentor and influence peers, driving adoption of best practices without direct authority
• Uphold governance standards, including brand safety and compliance requirements

 
 
What You'll Bring

• 8+ years' experience managing large-scale SEM and performance media accounts
• Deep expertise across Google Ads, SA360, DV360, GA4, and performance optimisation at scale
• Strong experience working with offline datasets to enhance performance outcomes
• Advanced analytical, statistical, and modelling skills, with a strong ability to interrogate and interpret data
• Experience building and applying automation, scripts, and privacy-safe measurement solutions
• Proven success in sales-driven environments with daily, monthly, and annual targets
• Confidence presenting insights clearly and succinctly to senior stakeholders
• Exposure to BigQuery, Python or R (highly regarded)
• A degree in marketing, analytics, or a related discipline
• Relevant certifications (e.g. Google Ads, SA360)