Jobs
Senior Marketing Specialist
Digital
Digital Marketing
Brisbane
Contract or Temp
Salary Period
Posted On
18/05/2021
About
JDP are working with a national organisation doing great things for Australian cities and rural areas. Your core focus will be implementing campaigns based on customer insights in the digital space, and ensuring both lead generation and long-term nurturing.
What you’ll be doing:
- Leading and working alongside two well-trained direct reports
- Manage the implementation, execution, tracking and measurement of marketing campaigns
- Meet with merchants and attend meetings to deliver partnerships
- Use data and customer insights to plan and execute in-store marketing campaigns alongside marketing team
- Identify and manage the campaign budget, objectives and KPIs
- Work with external agencies from brief to implementation and manage timelines for campaign delivery
- Oversee all campaign content, including writing, editing and proofreading copy for campaigns
- Through post campaign analysis, identify campaign ROI and insights on activity to inform future campaigns
- Previous success driving campaign strategy and execution across both digital and non-digital channels - ideally within a retail environment
- Ability to manage internal and external stakeholders
- Ability to translate acquired campaign data into thorough analysis to identify opportunities
- Knowledge of CMS Alchemy, Leanplum/email platforms (CRM), Google Analytics, Adobe creative suites and other marketing software
- Experience in membership-based campaign management highly regarded
- Flexibility to work from home multiple days per week
- Additional leave accumulated for Christmas period
- Higher super percentage than market rate
- Work with highly experienced and well regarded seniors in a passionate and successful team
Contact Person(s)
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