One of our national clients are seeking an experienced Marketing Automation Specialist who will be responsible for enhancing and updating the automation processes utilising the Kentico platform.
  
Diverse opportunity working across the Australian marketing team to provide expertise, build internal knowledge, and develop best-practice systems and processes to support the ongoing implementation of marketing automation of this organisation.
  
Role Requirements:
• Formal qualifications and/or equivalent experience in marketing or communications or a related field, along with significant experience in project management.
• Previous experience within marketing automation (Kentico desirable) at the enterprise level within a large and diverse organisation.
• The ability to offer both creative and technical skills to the project - strong writing, editing and communication skills, along with technical knowledge and the ability to utilise data to make decisions.
• To be able to lead the step-by-step process of email campaigns including automation strategy, design and creation, structuring A/B tests, setting up campaign and delivery, and reporting on results.
• Experience in developing and executing digital marketing campaigns with a focus on eDM communications. 
• The ability to make recommendations around data curation and collection, in order to increase the size and robustness of the existing dataset.