We’re hiring a Head of Performance Marketing.

But truthfully? Most “performance leaders” aren’t built for what’s coming.

Why?
Because too many people slap “head of” on their LinkedIn after running a few boosted posts and a Google search campaign.

They think ecommerce growth is just “increase budget and hope for the best.”
They still confuse CPA with profit.
They treat creative like an optional extra instead of the engine.
That’s not us.

What This Is Not
• Not a place for dashboard worshippers who think bidding strategies are personality traits.
• Not for people who crumble when Shopify sneezes.
• Not for folks who’ve never opened GA4 without crying.
• Not for media buyers who treat creative like an annoyance instead of a multiplier.

Who Actually Survives Here
• You’ve led performance teams — and they actually liked you.
• You know Meta, TikTok, and Google Ads at a level that makes most people sweat.
• You understand ecommerce ecosystems: attribution chaos, CRO, full-funnel flow, LTV expansions — all of it.
• You don’t just optimise campaigns; you architect growth systems.
• Creative isn’t “someone else’s job.” You shape it, sharpen it, and demand it performs.
• You can walk into a client meeting and explain performance without hiding behind acronyms.
• You know how to scale — profitably, sustainably, intelligently.

What You’ll Actually Do
• Lead the entire performance function across paid social and Google — strategy, execution, innovation.
• Build full-funnel growth systems for ecommerce clients that don’t just spend, but scale.
• Work with creatives, strategists, and analysts to build ads that punch above their weight.
• Turn landing pages and CRO ideas into revenue, not theory.
• Conduct A/B tests, experiments, and performance reviews with the obsession of a scientist and the taste of a creative director.
• Turn data into direction and direction into results.
• Push clients into smarter decisions — even when it’s uncomfortable.
• Grow accounts, grow revenue, grow people.

You’ll Hate This Job If
• You think leadership just means assigning tasks.
• You rely on “best practices” instead of first principles.
• You avoid creative feedback because it’s “not your department.”
• You panic when attribution isn’t perfectly clear (spoiler: it never is).

You’ll Love This Job If
• You’re wired for performance — impatient for results, obsessed with improvement.
• You see the whole system, not just the ad platform.
• You love ecommerce, because it’s where creativity and numbers fight it out in real time.
• You want to build something — teams, systems, reputation — not just babysit campaigns.

The Boring Details
• Title: Head of Performance Marketing
• Location: Melbourne (Remote / Hybrid)
• Perks: Flexibility, culture that means something, wellbeing budgets, mental health days, and your birthday off.
• Culture Fit: Brave. Curious. Willing to break things for the right reasons.

If this role sounds like you, please apply now. Or reach out to Alastair@justdigitalpeople.com.au