Just Digital People are partnering with one of Australia’s most exciting creative organisations, a performance-art-meets-creative-agency hybrid that’s rewriting what an agency can be.

Based in Melbourne, this team doesn't just make content — they build culture. They move fast, experiment relentlessly, and deliver ideas that make people feel something. They're growing, evolving, and gearing up for a new era of scale and precision.

And now, they’re looking for a General Manager who can help architect that future.

This is not your typical GM role.
It’s a builder–operator position designed for someone who thrives in creative environments while bringing the operational clarity, systems thinking, and commercial judgement needed to scale something special.

What You’ll Do As the General Manager, you’ll run the day-to-day, build new functions, and turn creative chaos into scalable clarity— without killing the magic.

You will:
Build & Scale the Media Division

• Lead the transition from a partner-supported model to a fully in-house media function.
• Recruit, mentor, and grow a future-ready media team.
• Integrate media seamlessly with creative, strategy, and social so it becomes one engine, not a bolt-on.

Systemise & Operationalise the Business

• Build playbooks, workflows, standards, and processes that can be repeated, scaled, or even licensed.
• Create operational clarity across delivery, capacity, and resourcing.
• Turn ideas, stunts, and creative concepts into structured, efficient delivery models.

Lead People & Culture

• Mentor and coach a junior but exceptionally talented team.
• Set standards, uplift capability, and drive personal development.
• Bring calm, emotionally intelligent leadership that protects the team from chaos — not adds to it.

Drive AI-Enabled Efficiency

• Work closely with an in-house AI & automation lead to identify opportunities for automation, optimisation, and smarter workflow design.
• Use emerging tools to speed up delivery, improve quality, and give the team more space to create.

Own Commercial Performance

• Hold full visibility of the P&L and key financial levers.
• Optimise margins, pricing, utilisation, and profitability.
• Know when to push creative risk and when to pull commercial levers.
• Meet monthly with the CFO to ensure the business is tracking toward strategic goals.

Support Growth, Licensing & The Next Era

• Help build a business model that could be expanded, licensed, or franchised.
• Support new service lines and future revenue streams.
• Free up the CEO to focus on brand, creativity, and content — while you run the engine.

We’d Love You to Have

• Senior leadership experience in a creative, social, content, digital, or integrated agency environment.
• Confidence building new divisions or scaling teams through operational clarity.
• A builder’s mindset — you enjoy creating systems, processes, and playbooks from scratch.
• Strong commercial judgement with experience managing budgets, margins, forecasting, or P&L.
• High EQ leadership: steady, calm, supportive, and emotionally intelligent.
• Curiosity, willingness to experiment, and comfort working in fast, culturally loud creative environments.
• Familiarity with AI/automation tools or a desire to leverage them to evolve operations.
• A personal interest in mindfulness, wellbeing, or sustainable high-performance environments (big bonus).

What’s In It For You?

• The chance to shape the future of one of the most exciting creative organisations in Australia.
• Work directly with a visionary CEO and help build something truly unique in the market.
• Potential equity for the right long-term partner.
• A role where creativity, culture, experimentation, and bold ideas are valued.
• A team that genuinely cares about wellbeing, psychological safety, and sustainable performance.
• A high-energy, fun, ambitious environment where no two days look the same.

This is a rare opportunity to help grow a cultural engine — not just an agency. If you’re a builder, a systemiser, a calm leader, and someone who thrives in organised chaos, we’d love to hear from you.

If this role sounds like you, please apply now. Or reach out to Alastair@justdigitalpeople.com.au

Not quite right but keen to chat about upcoming opportunities? We’d still love to hear from you!