JDP are working with a growing fintech business that’s reshaping how Australians engage with their money. The company is scaling quickly and offers an exciting opportunity to join at a pivotal stage, where your work will directly influence customer engagement, retention, and growth.

About the role
As CRM Marketing Manager, you’ll take the lead on customer lifecycle and engagement strategies across the full journey, from onboarding through to long-term retention. This role blends creativity and data, giving you the chance to design communications that educate, engage, and drive customer loyalty across multiple channels.

You’ll be responsible for building automated journeys, personalising campaigns, and optimising how customers interact with the platform. If you enjoy combining storytelling, technology, and customer insight — and you thrive in a fast-paced environment, this role offers the opportunity to make a real impact.

What you get:

• Great salary 
• Great flexibility - 2 days from home
• Amazing brand new offices in Melbourne CBD
• Always a fully stocked kitchen
• Standing desks
• Opportunity to build a team around yourself
• Loads of ongoing professional development

Key responsibilities

• Develop and deliver CRM campaigns across email, push, and in-app channels
• Identify and address customer drop-off points with targeted messaging and retention strategies
• Configure and optimise journeys, segments, and automation within CRM systems
• Create and manage lifecycle flows, from initial set-up to ongoing optimisation
• Measure and analyse performance against KPIs, using A/B testing and insights to improve results
• Lead content distribution for regular customer communications, ensuring relevance and engagement
• Support new product launches and campaigns with tailored lifecycle messaging plans
• Maintain and evolve templates, segments, and automation logic to ensure scalability

What we’re looking for

• 6 years’ experience in CRM, lifecycle marketing, or engagement roles
• Strong background in start-up, scale-up, or fast-growing consumer  environments, bonus points if it is tech/fintech experience
• Hands-on experience with CRM tools and automation platforms
• Ability to balance strategy and execution, from campaign set-up to crafting customer copy
• Analytical mindset with confidence in using data and testing frameworks to guide decisions
• Comfortable working in a high-growth, agile environment

Sam Norris | JUST DIGITAL PEOPLE
0432 316 887
snorris@justdigitalpeople.com.au