A well known agency is on the search for their next PPC Specialist!

On a daily basis you will be working closely with their client-facing team members (Account Managers) and together delivering amazing ongoing results for their client campaigns.

Their goal is to not just generate leads for clients, but great quality leads that drive their business forward. They are all about developing long lasting relationships, and they love to watch client’s businesses grow on the back of their amazing work.

Your typical responsibilities would include:

• Focusing on comprehensive campaign management across major platforms like Google Ads and Meta. 
• Conducting in-depth performance analysis and regular reporting
• Optimising budget allocation and bid management for maximum ROI
• Staying ahead of competitors through analysis and adapting to industry trends
• Continuous improvement through A/B testing and account audits
• Implementing marketing strategies to re-engage potential customers
• Ensuring PPC efforts align with other digital marketing channels
• Maintaining compliance with platform policies and industry guidelines
• Utilising various PPC and analytics tools for effective campaign management
• Collaborating on landing page optimisation to improve conversion rates
• Crafting compelling ad copy that resonates with target audiences
• The role requires a mix of strategic thinking, analytical skills, and creative abilities to drive successful paid advertising campaigns. It emphasises the importance of data-driven decision-making and continuous optimisation to achieve client goals and maximise the impact of ad spend.

Requirements

• Minimum 2-3 years of experience in managing PPC campaigns on Google Ads and Meta platforms.
• Google Ads and Meta certifications are highly desirable
• A specialist in PPC, but also a solid understanding of other Digital Marketing Specialties (e.g SEO, CRO) and a willingness to continuously keep your knowledge up to date.
• Ability to work across several projects at a time.
• Reliability, discipline, and accountability to the rest of the team
• Experience with Google Analytics, SEO tools, and paid search tools.

If this sounds like you please reach out:
E: taylor@justdigitalpeople.com.au
P: 0457 088 009