Jobs
Marketing Automation Specialist
Digital
Digital Marketing
Brisbane
Permanent / Full Time
$70000 - $85000 $15,900 salary sacrifice (tax-free)
Salary Period
PerAnnum
Posted On
02/08/2024
About
About the role
Key responsibilities:
Please submit your CV if this sounds like a good fit!
If you have any questions, please reach out to me on tayor@justdigitalpeople.com.au or 0457 088 009
Key responsibilities:
- Collaborate with Fundraising and Growth (F&G) Team to implement their strategy and direction in marketing automation.
- Create and maintain a 6 – 12-month plan of action based on the F&G team's priorities and needs.
- Build the campaign journey within Salesforce Marketing Cloud and conduct thorough testing prior to deployment.
- Evaluate the contribution of different channels in implementing the campaign or journey, including eDM, SMS, Fundraising Specialists and Direct Mail.
- Provide guidance on effective email and SMS strategies to drive engagement and achieve core objectives while informing experience strategy development.
- Develop and monitor campaigns, including copywriting, subject lines, eDM structure, CTAs, and other campaign elements.
- Collaborate with analytics to create campaign reports that measure the performance of lifecycle journeys for F&G.
- Knowledge and experience leveraging the Salesforce marketing cloud platform
- 2+ years’ experience in lifecycle marketing roles
- Strong working knowledge and expertise of email marketing best practice
- Strong attention to detail
- Demonstrable ability to work cross-functionally and partner with other teams to drive and deliver key outcomes
- Hybrid working (3 days in the office, 2 days at home)
- Potential for completely remote arrangement for the right person
- $15,900 a year of tax-free salary sacrifice
- A competitive salary
- Work with a genuinely lovely and caring team
Please submit your CV if this sounds like a good fit!
If you have any questions, please reach out to me on tayor@justdigitalpeople.com.au or 0457 088 009
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