About the Organisation

Our client is a national, purpose‑driven organisation supporting people across Australia through education, advocacy and essential services. They are recognised as a trusted leader in their field and are committed to improving the lives of individuals, families and communities.
They are now seeking a Digital Channels Manager to lead the strategic direction, performance and continuous improvement of their digital ecosystem. This is a rare opportunity to step into a role where you can rebuild, stabilise and elevate a digital function that has significant visibility and impact.
  
About the Role

This role is ideal for someone who thrives in environments where you can bring structure to complexity, modernise digital foundations and create a seamless, accessible and engaging user experience.
You will be the owner of the organisation’s digital channels - ensuring the website, platforms and digital experiences are functional, user‑friendly, accessible and aligned with the brand.
  
Your day to day

Digital Strategy & Leadership

• Develop and deliver a digital channels strategy aligned to organisational goals
• Bring clarity to digital processes, priorities and governance
• Lead and mentor a small team, supporting capability growth
• Work closely with Marketing, Communications, Fundraising and IT

Website & Digital Operations

• Oversee day‑to‑day website management, content updates and UX improvements
• Ensure accessibility, functionality and brand consistency across all digital touchpoints
• Manage plugins, integrations, security updates and technical troubleshooting
• Improve site structure, navigation and overall user experience

Analytics, Insights & Optimisation

• Own the analytics ecosystem (GA4, SiteImprove, heatmaps, etc.)
• Ensure accurate tracking, tagging and data integrity
• Build a unified measurement framework
• Drive continuous optimisation through A/B testing and UX research

SEO & Performance

• Lead SEO strategy and day‑to‑day optimisation
• Improve visibility, search performance and content discoverability

Vendor & Platform Management

• Manage external digital vendors and agencies
• Oversee digital platforms and ensure regular maintenance
• Ensure transparent scoping, cost control and delivery accountability

  
What We’re Looking For

• Resilient, calm and comfortable with ambiguity
• Experienced in managing and improving complex digital environments
• Strong across website management, UX, analytics and SEO
• Confident leading digital strategy and digital operations
• Skilled at working with multiple stakeholders and teams
• Able to bring structure, clarity and direction to a busy environment
• Motivated by meaningful work and improving user experience

 Experience with the following is highly valued:

• CMS platforms (WordPress, Drupal, Squiz or similar)
• GA4, Google Tag Manager, SiteImprove
• Heatmapping tools (Hotjar, CrazyEgg)
• SEO tools (Search Console, SEMrush, Ahrefs, Screaming Frog)
• UX testing and optimisation
• Vendor and agency management
• Working across Marketing, IT and Communications teams

  
Why This Role Stands Out

• Work for a respected national organisation with a meaningful mission
• Lead a digital function ready for transformation and improvement
• Hybrid working and flexibility
• Supportive leadership and a collaborative team
• Opportunity to make a real impact on the digital experience of thousands of Australians

  
Ready to Make a Difference? If you’re excited by the idea of rebuilding, improving and elevating a digital ecosystem (and you want your work to have real purpose) we’d love to hear from you.
Apply now with your resume and a cover letter on why you are the perfect fit - jess@justdigitalpeople.com.au