Culture! Culture! Culture! I hear it all day, every day.

Clients want talent who will fit in culturally. Talent want somewhere that has an amazing culture. Let’s face it, culture has become crucial!

One thing that I’m finding is that culture, more times than not, translates into whether an organisation is cool or not. But who the heck determines what ‘cool’ is?

With ‘cool’ start-ups popping up left, right and centre offering free breakfast, beer taps, meditation pods & half days every 4th Friday of the month; the pressure is on to offer something out of the ordinary to your staff.

What I’m finding though is, if the organisation is led by people that don’t believe the ‘cool’ culture is necessary and they’d prefer to splash out on killer swivel chairs & a new mouse rather than lunch & beer, then how does that play out?

Are you trying to force an environment & style onto your colleagues & team to try to make an impact, when it’s not actually who you are as an organisation & what the business’ true blood is?

I’d love to get your thoughts on whether you’ve been a part of an organisation who is trying to figure out who they are or whether they’ve nailed it from the get-go.

Megan Stewart

Digital Marketing Managing Consultant @ Just Digital People. I am fueled by iced long blacks, live in converse sneakers & am empowered by the people who are doin' it for themselves. Oh, & digital marketing is about 70% of my blood.