I'm working with a company that's ensuring that a good holiday is easily accessible by everyone!

They're building out their marketing team and currently looking for a Marketing Automation Specialist to work alongside the Head of Marketing.

$90,000-100,000 + super on offer for the right person. Start date for this isn't immediate, due to the current situation, but no harm in getting initial conversations underway :)
    
You will be responsible for managing and ensuring the success of the organisations CRM and marketing platforms and programs. This is a data-driven role that requires a diverse technical, marketing, and project management skillset. 
 
Your day-to-day :

• Oversee Marketing Automation, responsible for identifying and executing opportunities to improve and/or optimise the platform with new features and releases.
• Work with the marketing team to derive and implement highly targeted and personalised email and push marketing campaigns, delivering real-time, event-driven and automated campaigns.
• Customer Journey Mapping for each persona analysing touch points with the organisation and maximising commercial opportunities
• Identify and implement testing methodologies (e.g. A/B and multivariate testing) to improve conversion rates 
• Stay current on industry best practices and implement advanced workflows, improved personalization, and innovative segmentation.
• Regularly monitor and maintain synchronization between the Marketing Automation Platform, BOSS and CRM systems.
• Assist with conceptualising engaging and effective email content with Content and Creative teams
• Oversee the scheduling and deployment of campaigns ensuring they are optimized
• Oversee the management of database segmentation, optimising to maximise email performance, web traffic and conversion
• Oversee marketing analytics dashboard, running daily/weekly/monthly reporting on all email and push marketing activities. 

What we need from you : 

• 3+ years of experience in a similar role 
• Experience using email automation software in a direct marketing/CRM focused role
• Experience and proven success in customer segmentation and
• Multi-channel campaign management and analysis

If this sounds like the role you've been waiting for, or you simply want to hear more about the company (trust me you want to know who they are); drop me a line or give me a call and LET'S GET STARTED!