Jobs
Lifecycle Manager
Digital Marketing
ECommerce
Brisbane
Permanent / Full Time
$90000 - $110000 90k-110k + Super
Salary Period
PerAnnum
Posted On
27/04/2022
About
About The Client:
Our client is a non for profit charity who are the only organisation nationally to assist in funding research for one of the most imperative and important causes.
They are responsible for one of the biggest charitable events that get people talking every year, and push people past their boundaries to raise donations.
About The Role:
Bringing thought leadership in MarTech, data-driven and best- practice email/direct marketing, the Lifecycle Manager will lead a team of marketing automation specialists in levelling up personalised campaigns with sophisticated segmentation -- and drive a test-and- learn culture to evolve the digital maturity of the organisation.
The Day to Day For This Opportunity:
A little bit about you:
Our client is a non for profit charity who are the only organisation nationally to assist in funding research for one of the most imperative and important causes.
They are responsible for one of the biggest charitable events that get people talking every year, and push people past their boundaries to raise donations.
About The Role:
The Lifecycle Manager will define and develop the next phase of our lifecycle engagement strategy and roadmap. Working cross- functionally with program managers to plan and execute direct communications.
Bringing thought leadership in MarTech, data-driven and best- practice email/direct marketing, the Lifecycle Manager will lead a team of marketing automation specialists in levelling up personalised campaigns with sophisticated segmentation -- and drive a test-and- learn culture to evolve the digital maturity of the organisation.
The Day to Day For This Opportunity:
- Use your curiosity, skill and experience to protect, nurture, steward and grow our audiences – champion our 1:1 relationship marketing and test/learn culture
- Unlock value in marketing tech, including how we use Salesforce Marketing Cloud (Journey Builder, Automation Studio, Social Studio) to create more business and customer value
- Lead, mentor and coach a team of marketing automation specialists to conceptualise, map and configure personalised, behavioural, automated supporter journeys to nurture Supporters through the optimal path
- Recommend solutions on developing journey/digital maturity in line with LF’s corporate strategy
- Contribute to strategy and project planning – clearly defining content, capacity and lead times required to deliver to targets.
- Deep understanding of email-marketing best practices including email deliverability, privacy requirements, accessibility, metrics, rendering
A little bit about you:
- Must be Vaccinated including booster
- Over 2 year’s experience in a similar role or Digital Marketing Management role.
- Digital Marketing Degree
- Experience managing and leading a team.
- Strong organisational and management skills.
- Autonomous problem-solving abilities.
- Full Australian Drivers License
- Have full rights to work within Australia
- Generous Salary Sacrifice Available
- Hybrid Work from home
- Work for a NFP
Contact Person(s)
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